If I Were to Start a Magazine, What Would it Be?

I thought about creating a magazine and I found it hard to create on Sunday but got an idea just now! Wired recently had a cover article stating that this is the new industrial revolution and that all you need is an idea and a garage and you could be the next big thing in this generation. So why not have a magazine for the start of this? Granted its already 2010, it can be started for 2011 with reports of the efforts done in the last year.

The name of the magazine I thought should reflect the movement that is happening with business in the nation. "New Business Now" I think is quite appropriate. On the title of the magazine it should be labeled "NbN" Since long names are hard to remember something simple like an acronym is great for magazines in my opinion for quick understanding.

The target demographic is everyone. NbN is a magazine that will be designed for the child coming out of high school if not younger, to the elderly man perfecting an idea for years releasing it at the right time to the right market. This magazine wouldn't be biased towards men and women, ethnicity, or income. It happened many times in society that the men and women can go from rags to riches and lose it all only to do it again and the coverage can be amazing to viewers. the result will be giving identity to anyone who thought about starting something big in the new generation to give a image and direction to the viewer.

In the past there have been many magazines targeting small business, but they fail because of economies. This is a new recession and is an opportune time to start a magazine to cover the wave that is to come. If it is small, it will enhance it, if large it will stimulate it and being developed in a time with more digital viewers vs analog paper reader will harness viewers to stay in circulation.

Advertisers are always needed to keep the magazine afloat. For NbN the ideal advertisers are the readers themselves. Businesses helping businesses with information and power to reach a pinnacle of synergy that hasn't been seen in years. Desirable advertisers are hiring agencies, manufacturers, advertisers, engineering firms, legal firms, and many more that have the mindset to make connections with small business's to create new monoliths in the new economy to form.

Articles for the first Issue is key to establish legitimacy for the magazine. Theorized is to have articles on small business networking to jump start the confidence of new entrepreneurs. To support this article is to have basic on the elements of a business to give readers a basic understanding like if the reader were to take on a entrepreneurship class at a community college. thus articles in advertising, marketing, inventory, communications and psychology would be excellent additions in the premiere issue.

The covers of NbN will be the readers themselves broken down into four quadrants. Four up and coming business starters will be on each corner with a small description of their field and what is unique about themselves. In the center will be an all star of the small business world creating headway. This style will never change but will have other catch phrases from articles superimposed on the cover to hook new readers.